Digital Marketing Training

Learn the fundamentals of Digital Marketing & Sales Funnels — super-fast and effective experiential learning

Simulation game and video training that you can complete in a few hours at any time. Watch the video above.

Description

This training simulates an engaging narrative story that places you in the role of an inventor of a new product:

• Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics.
• Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.
• This fast and effective learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective.

  — watch the video above

Format & Time

• Self-directed training that can be played over multiple sessions on any schedule.
• Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.

• Simulation with videos and quizzes requires 4 to 8 hours to complete (on average). Play the simulation multiple times if you choose and access additional learning resources including videos, book, and glossary. 

Price

• US $99 for 99 days of access to the GoVenture Digital Marketing simulation and other resources.
• Earn a validated certificate.

Topics Covered

Modules and high-level concepts are explained using whiteboard-style videos and integrated into the simulation training:

• Consumer Profiles

• Brand

• Content

• Website

• Shopping Online

• Revenue & Profit

• Metrics

• Social Media Organic

• Social Media Paid

• Search Organic

• Search Paid

• Messaging

• Events

• Community

• Landing Page

• Order Options

• Affiliate Marketing

• Optimization

​Includes

• Simulation game with videos and quizzes integrated directly into the experience.
• Several whiteboard-style videos of digital marketing fundamentals.
• Digital Marketing Superhero Book (PDF).
• Glossary of over 100 terms.
• Fully automated performance assessment.
• Global leaderboard to compare your performance to the best in the world (anonymous).

Who This Course is For

• Perfect for beginners who want to learn quickly.

• Effective for anyone who is having trouble with how all the concepts of digital marketing fit together to create a marketing strategy and sales funnel.